China Mobile Hong Kong, a prominent mobile communication brand in Hong Kong, is set to launch its own NFT marketplace called LinkNFT. This marketplace will be the first of its kind operated by a telecom company in Hong Kong. The launch of LinkNFT coincides with the successful introduction of their comprehensive smart living mobile application, MyLink, which has garnered an impressive user base of over seven million individuals.

LinkNFT will provide businesses with NFT minting services, enabling them to create, trade, and circulate digital assets across different scenarios such as SocialFi, DeFi, and GameFi. To ensure seamless web3 interoperability, the marketplace will utilize a combination of cross-chain standards: the web3 Center cross-chain service protocol, cross-chain adapter, and cross-chain smart contract. Hong Kong residents will have convenient access to their digital assets, including Ethereum-based ones like Opensea, through the exclusive digital wallet “LinKey” integrated within MyLink.

China Mobile Hong Kong (CMHK) has collaborated with various sectors to release more than 30 NFTs on LinkNFT. This includes 20 commemorative editions from the MyLink ArLink series and 15 NFTs associated with publishers and music platforms like Migu Music. The total number of NFTs expected to be issued on the platform is anticipated to exceed 500,000.

Additionally, MyLink’s Metaverse digital space has been upgraded to provide users with a comprehensive 3D immersive experience. Hong Kong citizens can now create their digital homes and explore a virtual city featuring various facilities such as shopping malls and exhibition halls. This upgrade also enables citizens to transform their Meta IDs into NFTs, fostering a unique digital community within the web3 ecosystem.

Mr. Tan Hui, Executive Director of MyLink, expressed that this new venture will allow enterprises to offer innovative consumer rights through diverse NFTs, while users can enjoy the collectible and circulation value associated with them.